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Build communities around your product. An unobvious but effective way to stimulate sales of a product is to build a community around it. This method is especially important when the industry faces not only social stigmas but also regulatory restrictions that brazil data channels. Word of mouth, personal recommendations, and reviews from users are very persuasive and help to naturally attract a new audience.

Our community includes not only active users, but also those who directly participate in the creation of the product: developers, artists, volunteers. This is about 300 people who are the main driving force of the community. Many of the subscribers may never attend events, but they are actively involved in the online life of the project and support an important dialogue about the product.

Work on positioning. As with any business, it is important to understand who your consumer is. Adult products require a particularly careful approach to the tone of communication and content to attract the right audience. Our experience with contextual advertising has shown how expensive incorrect positioning can be.

We purchased queries on sexuality and fantasy topics, but this often attracted porn lovers, not those interested in educational products. As a result of this mistake, attracting one user sometimes cost 1,600 rubles. Use analytics and customer feedback to adjust your advertising strategies.
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